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The world is still full of stereotypes about women, but we laugh at them.
Because many are so flimsy as to be almost comical.
This is the origin of #SmileWithMI, Miriade's new project dedicated to FW 24/25 that aims to debunk gender stereotypes with levity and irony.
Gender stereotypes with lightness and irony.

Launching it is Tess Masazza,
actress and comedian with genuine and intelligent humor.
An example of a woman who has been able to make her own way by showing herself exactly as she is:
irreverent, outspoken. “unbearably feminine.”
The new Miriade campaign invites women to slow down, savour the essence of life and challenge convention with #courage and #audacity.